TRYKA L.E.D Ltd – 4 Amor Way, Letchworth Garden City, Hertfordshire, SG6 1UG, UK 
01763 260 666 – info@tryka.com

Tryka L.E.D Ltd (‘We’ ‘us ‘our’) is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. 

This Privacy Policy and any documents referred to within it (‘Policy’) sets out how Tryka L.E.D uses and protects any personal or other data that we receive. This includes where you have given your active informed active consent to these terms, by visiting www.tryka.com (‘our site’) and accepting these terms, or in respect of any information we collect or hold regarding any contract we are obliged to perform with or in relation to you, or where it is in the legitimate interests of us to hold and process personal data. 

For the purpose of the Data Protection Act (the Act), or relevant superseding legal regulation, the data controller is Tryka L.E.D Ltd. We may change this policy from time to time. You should check our policy periodically to ensure that you are happy with any changes. This Policy was last updated in September 2025. 

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. 

1. INFORMATION WE COLLECT FROM YOU

We will collect and process the following data about you:

– Information you give us. This is information about you that you give us by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise. It includes information you provide when you register to use our site, subscribe to any of our services or communications lists, request a brochure, enter in to a contract with us, search or register for a product or event, place an enquiry via our site, participate in social media correspondence with or about us, enter a competition, promotion or survey and when you report a problem with our site or any product. The information you give us may include your name, address, e-mail address and phone number, payment and financial information, personal description, digital images, and stated preferences or interests. 

– Information we collect about you. With regard to each of your visits to our site we will automatically collect the following information: – technical information, including the Internet protocol (IP) address used to identify or connect your device to the Internet, any login information, browser type and version, time zone setting and location, browser plug-in types and versions and operating system and platform; or information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page and any phone number used to call our customer service number. 

– Information we receive from other sources. This is information we receive about you if you use any other website we operate or other services we provide or information that we receive from authorised third parties; in which case you will have been informed when your data was collected that it may be shared with us for a specific purpose. We often work closely with third party organisations and event organisers but if we intend to share your data with such parties, and the activity is not already covered by this Policy, we will have informed you of our intention at the time your data was collected. 

2. HOW WE USE YOUR INFORMATION

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances: 
– Where we need to perform the contract we are about to enter into or have entered into with you. 
– Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
– To provide you with information about events or services we offer that are similar to those that you have already purchased or engaged with us about, or events you have attended or enquired about, or which we believe we have a legitimate interest in informing you about. 
– Where we need to comply with a legal obligation. 

We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us. 

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us. 

3. DATA RETENTION

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. 

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. 

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes. 

In some circumstances you can ask us to delete your data: see “Your Rights” below for further information. In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you. 

4. WHERE WE STORE YOUR INFORMATION

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those mployees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. 

5. YOUR RIGHTS AND ACCESS TO INFORMATION

Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to: 

“Request access” to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. 

“Request correction” of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. 

“Request erasure” of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. 

“Object to processing” of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. 

“Request restriction of processing” of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: 
– If you want us to establish the data’s accuracy. 
– Where our use of the data is unlawful but you do not want us to erase it. 
– Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims. 
– You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. 

“Request the transfer” of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. 

“Withdraw consent at any time” where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent. 

You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data or by unsubscribing, at any time, from any email or other communication you receive from us. You can also exercise your right, at any time, to amend or view your data, or to request we remove any data hold about you, by contacting us at info@tryka.com. 

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these third parties. 

6. HOW WE USE COOKIES

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. 

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. 

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.